You're spending. Activity is happening.
But you can't explain why it's working or what to do next.
Clarity comes before execution.
Request a Brand Clarity InterventionPaid diagnostic · Serious inquiries only
Days Inn · Buffalo Wild Wings · Cedars-Sinai
You lack confidence in what to do next.
This isn't a marketing problem. It's a clarity problem.
Know Us exists to tell brands the truth about how they're actually known - so the next decision isn't a guess.
Clarity comes before execution.
This is not a sales call. It's a paid diagnostic.
We examine your current positioning, messaging, market perception, and competitive context. Then we identify what's working against you, what's invisible, and where the real leverage is.
A clear diagnosis of what's working and what's not
Strategic direction before more money is spent
Honest assessment of where you stand
Recommendations grounded in insight, not templates
This is clarity work. Not execution. Not optimization.
You leave knowing what to stop, what to protect, and what decision you've been avoiding.
These are not examples of execution.
They are examples of re-seeing the problem.
Problem: A budget hotel chain seen as outdated and transactional. No cultural relevance. Travelers viewed it as a last resort.
Insight: Music fans travel constantly for concerts. They need affordable places to stay near venues and they don't care about thread count. They care about access.
Idea: Position Days Inn as the official home base for live music fans. "See You on Tour" became a rallying cry, not a tagline.
Result: Cultural repositioning. Brand perception shifted from "cheap motel" to "where music fans stay."
Problem: Wings are commodities. Every sports bar has them. Nothing differentiated the brand beyond "wings and beer."
Insight: The sauce is the signature. It's what people ask for, share, and remember. But no one was talking about it.
Idea: Make the sauce the brand. Partner with NFL cornerback Sauce Gardner. Turn a condiment into a revenue-generating asset.
Result: Sauce became ownable. Gardner became synonymous with the brand. A lasting cultural connection that extends beyond one campaign.
Problem: Healthcare brands speak in institutional language. Patients feel like numbers. Trust is assumed, not earned.
Insight: Being seen, truly seen as a person is what patients want most. It's not about technology. It's about humanity. That's what makes a good healthcare experience.
Idea: "We See You" as a positioning platform. Simple. Direct. Human. No medical jargon. No corporate distance.
Result: Emotional connection restored. Brand perception shifted from clinical institution to human-centered care. We sold a 3 year strategic roadmap with creative executions.
This work is for organizations that feel misunderstood, invisible, or stuck.
I help teams understand what their marketing is really doing so they can decide what comes next with confidence.
This is not for small budgets, performance-only thinking, or brands looking for dashboards instead of judgment.
Paid diagnostic · Serious inquiries only