Made a jersey retirement as famous as D. Green & Art Monk himself. Sold out the game through fan experiences that went beyond the stadium.
Gave an athlete his first brand deal and created his signature sauce. Generated 2B+ impressions and sold more wings.
Repositioned a hotel brand as the home base for festivalgoers and music culture. Booked more rooms through strategic targeting.
Transformed healthcare from distant to personal. A 3-year strategy to make care feel human and acquire more patients.
Strategic marketing campaign that helped Papa John's sell more pizza through targeted digital advertising and local activation.
Implemented targeted digital strategy that consistently generates 20 new customers per month for this law firm.
Helped sports fans get to know their favorite athletes through authentic content and strategic brand partnerships.
How I helped the Washington Commanders sell out Darrell Green's jersey retirement game
The Washington Commanders needed to sell out a jersey retirement game honoring NFL legend Darrell Green, one of the greatest cornerbacks of all time. The challenge was creating buzz and driving ticket sales for what is traditionally a ceremonial moment.
The Problem:
Jersey retirements are all the same, rarely talked about beyond the game day announcement. Fans view them as nice moments but not compelling reasons to buy tickets.
Make this jersey retirement as famous as D. Green & Art Monk
Transform a single-game ceremony into a multi-week cultural moment that celebrates Darrell Green's legacy across the entire DMV region.
Recreated Darrell Green's draft moment with interactive fan experiences
Limited edition penny jerseys that became instant collectibles
Dominated DC Metro stations with Darrell Green's story and legacy
Partnership with National Museum of African American History and Culture
Youth football camp teaching Darrell Green's legendary techniques
Exclusive Nike product drops celebrating Darrell's career
Limited edition running shoes honoring the NFL's fastest man
Grassroots events connecting Darrell with local communities
Interactive display celebrating his Hall of Fame career
Special uniform patch worn by all players during the game
How I helped Days Inn book rooms by positioning them as the home base for festivalgoers
Days Inn needed to differentiate itself in a crowded budget hotel market and attract a younger, more engaged audience. Traditional family travelers weren't enough to fill rooms consistently.
The festival circuit is a lifestyle
Festival-goers don't just attend events—they tour. They need a reliable, affordable home base that understands their culture. Days Inn could be that place.
Position Days Inn as "The Official Unofficial Home Base for Music Lovers"
Target festival attendees with geo-targeted ads near major music events
Create content featuring real festivalgoers and their stories
Partner with music influencers and artists to build credibility
Offer festival packages and group booking discounts
Branded the entire experience around festival culture
Festival-goers sharing their Days Inn experiences on social media
Interactive tool showing Days Inn locations near upcoming festivals
Special group rates for festival crews traveling together
Don't just take our word for it. Here's what our clients have to say about working with us.
"The team at Know Us completely transformed our digital presence. Within 3 months, we saw a 400% increase in qualified leads and our revenue doubled."
"Strategic, creative, and results-driven. Know Us helped us scale from a local brand to a national presence. Their expertise is unmatched."
"Working with Know Us was a game-changer for our business. Their data-driven approach and creative excellence delivered ROI beyond our expectations."